The Housing Price Transparency Act (H.R.10110) — requiring disclosure that an algorithm set the rent, enforced by the FTC and by state attorneys general alike
A bill requiring any person who uses an algorithm to recommend or set prices for rental accommodation to clearly disclose that an algorithm was used to set monthly rates. A violation is treated as a violation of an unfair or deceptive acts or practices rule under the Federal Trade Commission Act, and state attorneys general may also act on behalf of residents.
Bill overview (primary data)
- Bill numberH.R. 10110
- TypeHouse Bill
- Congress119th Congress
- Latest actionReferred to the House Committee on Energy and Commerce.（2026-08-17）
Key points
- A bill requiring anyone using an algorithm to recommend or set rental prices to clearly disclose that an algorithm was used to set monthly rates.
- A violation is treated as a violation of an unfair or deceptive acts or practices rule under the Federal Trade Commission Act.
- The Commission enforces under its existing powers and jurisdiction, and state attorneys general may also act on behalf of residents.
- No new enforcement body is created; the violation is wired into machinery that already exists.
- The policy area is housing and community development and the referral is to Energy and Commerce. Introduced 2026-08-17 with no cosponsors.
- No new enforcement body is created; enforcement rests with existing FTC Act authority and with state attorneys general.
1Disclosing how the price was arrived at
What this bill asks for is not that a rent be reasonable but that how the figure was reached be disclosed. If an algorithm recommended or set it, say so. In rental markets, where several landlords in one area use the same pricing software, prices can align without anyone conferring. On the surface each firm appears to decide independently, so from the renter side what is happening is invisible. The disclosure duty is placed as a minimal remedy against that invisibility.
2Enforcement provided twice over
Most of the operative text goes not to what must be disclosed but to who enforces it and how. A violation is deemed a violation of an unfair or deceptive practices rule, letting the Federal Trade Commission enforce under powers it already has. On top of that, a state attorney general may bring an action on behalf of state residents.
No new enforcement body is created; the violation is wired into machinery that already exists, a drafting choice that prioritizes being operable as soon as it passes. Placing enforcers at both the federal and state level is also a structure for when one of them does not move.
3An AI bill framed as housing policy
The policy area of this bill is housing and community development, and it was referred to the Committee on Energy and Commerce. Across the 114 US AI-related bills this site holds as of 2026-08-31, referrals spread widely — Energy and Commerce, Homeland Security, Natural Resources, Judiciary, Foreign Relations, Finance, Oversight and Government Reform, Veterans Affairs.
Legislation about AI does not gather in the committee that owns technology; it scatters to the committees that own wherever the technology is used. When AI becomes a problem at the point of rent, it is handled as a housing problem. This bill has no cosponsors and stands at referral.
4No new enforcement body is created
Most of this bill's text goes not to what must be disclosed but to who enforces it and how. It creates no new agency and connects violations to a framework that already exists.
In rental markets, several landlords in one area using the same pricing software can arrive at aligned prices without conferring. Outwardly each firm appears to decide independently, so the renter cannot see what is happening. The disclosure duty is placed as the minimum answer to that invisibility.
Why it matters
With algorithmic pricing the concern is less the price than the effect of many parties using the same instrument. This bill regulates no amount and asks only that use of the instrument be disclosed, which is a light entry point for regulation. Because enforcement sits at both federal and state level, however, its reach once activated can be broad.
FAQ
What is the concern with algorithmic pricing?
Who enforces it?
Does it regulate the rent itself?
Sources (primary)
Source: Congress.gov (Library of Congress; U.S. legislative materials, public domain). Links go to the official site.
- Congress.gov (bill page, original)
- H.R. 10110（119th Congress）